Headlines: Crafting Impactful Copy

1. Pick Emotionally Engaging Imagery or Videos 🎭

The correct type of media should;

• Grab your attention
• Provide information quicker than words
• Lead your eye to key information or a call to action
• Evoke specific emotions tied to your business
• Be aesthetically pleasing

2. Benefit-Oriented Headline 💖

Instead of a headline like Book your holiday today! a better, benefit-oriented version might read Experience Paradise: Book Your Dream Vacation Today!

3. Social Proof 💬

Including testimonials, reviews, or social media mentions within the hero section of your site will build trust and credibility.

• Be authentic — show all reviews, Good and bad!
• Get permission — reach out to the customer before displaying their private reviews
• Keep it recent — avoid displaying old reviews