1. Limit the number of slides to 3 🚫
Less is more with sliders. Research shows that engagement beyond the 1st slide drops dramatically, from around 80% on the 1st slide to ~15% for the 2nd and 3rd. Beyond that it is almost non-existant. For best results...
2. Use a narative to link multiple slides 📖
If each slide is a completely separate message, you're asking people to pull the lever and gamble on the next slides relevance. If you weave a narative between slide 1 and 2 then they know what to expect from slide 3 and beyond.
3. Use clear and concise messaging 💬
Each slide should have a clear message, utilising relevant copy and imagery as well as a descriptive call-to-action (if relevant)
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