1. Page speed and responsiveness 📱
- Use tools like PageSpeed Insights, GTmetrix and Pingdom Website Speed Test to check your site's performance on both mobile and desktop. We've got more tips on this, too!
- A fast, mobile-friendly site boosts engagement metrics like dwell time and click-through rates, enhancing your site's authority with search engines.
2. Headings 🔍
- When users land on a page, they scan headings to see if the content matches their search. Search engines do the same to understand your page’s topic.
- Use the correct heading tags to inform search engines and screen readers about the content hierarchy:
- `<h1>` for page title
- `<h2>` and `<h3>` sub headings
- `<h4>`, `<h5>` and `<h6>` further structure within those subsections.
3. Internal linking 🔗
- When writing content, include links to other pages naturally to help users explore topics more deeply or find additional services.
- Search engines crawl these links, expanding your site's relevance and authority on specific subjects, which improves your search rankings.
Thanks for reading!
Check out these pocket guides
Get all future tips directly into your inbox.
We send out tips every other week. No spam. Unsubscribe at any time.